Cláudio Valarse, with his Cinema Animation degree, blends classical animation techniques with 2D and 3D computer graphics to create a balanced mix that is a hallmark of his work, a legacy of his graduation in Animation Motion Graphics. In all his creative endeavors, including storyboards, illustrations, character designs, concept arts, modeling, and lighting, he makes sure to explore all available technical and aesthetic possibilities within the advertising industry. He has directed projects for many clients, including Sebrae, Anglo American, Cemig, Copasa, Ferrous, Yamana Gold, Drogaria Araújo, Laticínios Porto Alegre, Sicoob, and Take Blip.